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47-Point Marketing Audit Checklist | DoHo Digital
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Free Marketing Audit

The 47-Point
Marketing Audit.

The exact audit we run for every new client. Check off what you’re already doing, identify your gaps, and get a marketing health score instantly.

Google Business Profile
Website & Technical SEO
Local SEO & Citations
Online Reviews & Reputation
Paid Advertising (PPC)
Lead Response & Follow-Up
CRM & Automation
Content & Social Presence
Google Business Profile
0 / 8
Business name matches legal name exactly
Inconsistencies hurt rankings and can trigger suspension.
#01
Complete and accurate NAP (Name, Address, Phone)
Must match across all directories and your website.
#02
Primary and secondary categories are optimized
Choose the most specific primary category available.
#03
Business description includes target keywords naturally
750 characters max. Lead with your value prop.
#04
Photos updated within the last 30 days
Businesses with 100+ photos get 520% more calls.
#05
Google Posts published weekly
Posts expire after 7 days. Treat them like mini-ads.
#06
Q&A section seeded with common questions
You can ask and answer your own questions proactively.
#07
Review count above local competitor average
Track your top 3 competitors monthly.
#08
Website & Technical SEO
0 / 7
Page load speed under 3 seconds on mobile
53% of mobile users abandon sites that take over 3 seconds.
#09
Mobile-responsive design on all pages
60%+ of local searches happen on mobile devices.
#10
SSL certificate active (HTTPS)
Google marks HTTP sites as 'Not Secure' in Chrome.
#11
Unique title tags on every page (under 60 chars)
Include city + service in each title tag.
#12
Meta descriptions on all pages (under 160 chars)
Write them like ad copy with a clear CTA.
#13
Schema markup for LocalBusiness implemented
Helps Google understand your business type and location.
#14
XML sitemap submitted to Google Search Console
Ensures all pages are discoverable by Google.
#15
Local SEO & Citations
0 / 6
NAP consistent across top 50 directories
Use a citation audit tool to find inconsistencies.
#16
Listed on major platforms (Yelp, BBB, Angi, Thumbtack)
Each quality citation is a trust signal to Google.
#17
Industry-specific directories claimed
HomeAdvisor for trades, Avvo for lawyers, Care.com for home care.
#18
Duplicate listings identified and removed
Duplicates confuse Google and split your ranking signals.
#19
Service area pages created for each target city
Unique content per city, not just swapped city names.
#20
Location pages include embedded Google Maps
Reinforces your geographic relevance to Google.
#21
Online Reviews & Reputation
0 / 5
Average Google rating is 4.5 stars or higher
Businesses below 4.0 lose 70% of potential customers.
#22
Review generation system is automated
Send requests within 2 hours of completed service.
#23
All reviews responded to within 48 hours
Responses show Google (and customers) you're engaged.
#24
Negative reviews have professional responses
Never argue. Acknowledge, apologize, offer to resolve offline.
#25
Review monitoring active on Google, Yelp, and Facebook
Set up alerts so nothing slips through the cracks.
#26
Paid Advertising (PPC)
0 / 6
Call tracking with unique numbers per campaign
If you can't track it, you can't optimize it.
#27
Negative keyword list actively maintained
Review search terms weekly and exclude irrelevant queries.
#28
Ad extensions configured (call, location, sitelink)
Extensions increase click-through rate by 15-30%.
#29
Landing pages match ad copy and intent
Don't send PPC traffic to your homepage.
#30
Conversion tracking on all forms and calls
Track form fills, phone calls, and chat initiations.
#31
Geographic targeting excludes non-service areas
Stop paying for clicks from cities you don't serve.
#32
Lead Response & Follow-Up
0 / 5
Average lead response time is under 5 minutes
Responding within 1 minute makes you 391% more likely to convert.
#33
Missed call text-back is active
Auto-sends an SMS the moment you can't answer.
#34
After-hours lead capture system in place
AI voice agents or smart forms that qualify leads 24/7.
#35
Automated follow-up sequence for unconverted leads
5-7 touch nurture sequence over 14 days minimum.
#36
Lead source tracking on every inquiry
Know exactly which channel each lead comes from.
#37
CRM & Automation
0 / 5
All leads tracked in a CRM (not spreadsheets)
Spreadsheets don't send follow-ups or track pipeline.
#38
Pipeline stages defined and actively used
New Lead, Contacted, Quoted, Won, Lost at minimum.
#39
Automated review requests after completed jobs
Timing matters: send within 1-2 hours of completion.
#40
Re-engagement campaigns for past customers
60-90 day check-in sequences for repeat business.
#41
Appointment reminders reducing no-shows
SMS reminders 24 hours and 1 hour before appointments.
#42
Content & Social Presence
0 / 5
Website blog or resource section with fresh content
Publish at least 2 posts per month for SEO value.
#43
Social media profiles active on 2+ platforms
Consistent posting matters more than platform count.
#44
Before/after photos and project showcases
Visual proof converts better than any sales copy.
#45
Video content (even short-form) in rotation
Video gets 1200% more shares than text and images combined.
#46
Email list building with lead magnets or newsletter
Own your audience. Social algorithms change—your email list doesn’t.
#47

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Your Marketing Health Score

Based on the items you’ve checked, here’s where your marketing stands—and where the biggest opportunities are hiding.

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Check items above to see your score
Google Business Profile
0 / 8
Website & Technical SEO
0 / 7
Local SEO & Citations
0 / 6
Online Reviews & Reputation
0 / 5
Paid Advertising (PPC)
0 / 6
Lead Response & Follow-Up
0 / 5
CRM & Automation
0 / 5
Content & Social Presence
0 / 5

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