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Marketing for Law Firms & Attorneys | DoHo Digital
Law Firm Marketing

Clients are searching. Be their answer.

Personal injury, family law, criminal defense—every practice area is saturated. We build the AI-powered acquisition system that captures cases your competitors miss, 24 hours a day.

2.8×
More Consultations
$125
Avg Cost Per Lead
<2min
Intake Response
AI Legal Intake Active24/7

Legal marketing is expensive and brutally competitive.

Every practice area is saturated with competitors bidding up Google Ads costs. When a potential client finally calls, they’re comparing three or four firms simultaneously. Speed and trust win—every time.

  • $200+ cost per click in competitive practice areas
  • Leads going cold while waiting for intake calls
  • Competitors outranking you on Google and AI search
  • After-hours inquiries going completely unanswered
  • No visibility into marketing ROI per practice area

Turn searches into signed retainers.

We build a complete client acquisition system—from SEO and advertising to AI-powered intake that qualifies cases and schedules consultations 24/7.

  • SEO for “[practice area] lawyer [city]”
  • Google Ads with optimized landing pages
  • AI intake that responds in under 2 minutes
  • Automated consultation scheduling
  • Clear ROI tracking per practice area

Tailored for your practice.

Every practice area has unique CPCs, keyword strategies, and intake flows. We customize everything.

Personal Injury

The most competitive and highest-value practice area in legal marketing. Average case values of $50K–$500K+ mean every lead matters. We build campaigns that capture high-intent searchers and qualify them before they reach your desk.

$180+
Avg CPC
$125
Our Avg CPL
34%
Lead to Retainer
car accident lawyerpersonal injury attorney near meslip and fall lawyermotorcycle accident attorneywrongful death lawyer
Family Law

Emotionally charged practice area where trust is paramount. Potential clients research extensively before choosing. We position your firm as the compassionate, experienced authority they’re looking for.

$85+
Avg CPC
$75
Our Avg CPL
28%
Lead to Retainer
divorce lawyer near mechild custody attorneyfamily law attorneyprenup lawyeralimony attorney
Criminal Defense

Urgency defines this practice area. Clients search at 2 AM after an arrest. If your firm doesn’t answer immediately, they’ll call the next one. Our AI intake ensures you never miss a case—day or night.

$120+
Avg CPC
$95
Our Avg CPL
31%
Lead to Retainer
DUI lawyer near mecriminal defense attorneydrug charge lawyerassault attorneybail bonds lawyer
Estate Planning

Lower urgency but high lifetime value. Clients plan ahead and research thoroughly. Content-driven SEO and trust-building campaigns position your firm as the authority for wills, trusts, and probate.

$45+
Avg CPC
$55
Our Avg CPL
22%
Lead to Retainer
estate planning attorneyliving trust lawyerprobate attorney near mewill attorneytrust administration
Immigration

Multilingual audience with unique search patterns. We build campaigns in English and Spanish, targeting visa applications, green cards, citizenship, and deportation defense with culturally sensitive messaging.

$65+
Avg CPC
$60
Our Avg CPL
26%
Lead to Retainer
immigration lawyervisa attorney near megreen card lawyerdeportation defenseabogado de inmigración

The firm that responds first wins the case.

78% of clients hire the first attorney who responds. Average law firms take 47 hours. Our AI responds in under 2 minutes.

Average Law Firm
47 hours
With DoHo AI Intake
< 2 min
78%
Hire First Responder
24/7
Always-On Coverage
3.2×
More Retainers Signed

Built for firms that want predictable growth.

From the first Google search to the signed retainer—we manage every step of client acquisition so you can focus on practicing law.

01

Legal SEO

Rank for high-value practice area keywords. Local SEO, content strategy, and topical authority building.

+280%
Avg Organic Traffic
02

Google Ads

Targeted campaigns per practice area with AI bid optimization and high-converting landing pages.

$125
Avg Cost Per Lead
03

AI Legal Intake

Every inquiry answered in under 2 minutes. Qualifies cases, gathers details, and schedules consultations—24/7.

<2min
Response Time
04

Consultation Booking

Automated scheduling synced to your calendar. No back-and-forth, no missed opportunities, no admin overhead.

Zero
Missed Bookings
05

Reputation Management

Systematic review generation and monitoring. Build the 5-star reputation that converts browsers into callers.

4.9
Avg Client Rating
06

ROI Tracking

Know exactly which channels generate signed retainers. Cost per case tracking by practice area and source.

100%
Revenue Attribution

From search to signed retainer.

Step 01

Search

Client Googles “car accident lawyer near me”

Step 02

Landing Page

Clicks your ad, sees a page built to convert

Step 03

AI Intake

AI qualifies the case in under 2 minutes

Step 04

Booked

Consultation auto-scheduled on your calendar

Step 05

Consult

You meet a pre-qualified, informed prospect

Step 06

Retained

Client signs. Case acquired profitably.

We advertise where potential clients actually search for attorneys.

Legal clients research across multiple platforms before choosing a firm. We run targeted campaigns on every one—so you’re the first name they see.

Google Ads

Search + Display

Capture high-intent searches like “personal injury lawyer near me” with practice-area-specific campaigns and AI-optimized bidding.

  • Practice-area keyword campaigns
  • AI bid optimization for lowest CPL
  • High-converting landing pages per area
  • Call tracking and conversion attribution

Google LSAs

Local Service Ads

The “Google Screened” badge builds instant trust. LSAs appear above regular ads and you only pay per lead—not per click.

  • Google Screened verification badge
  • Pay-per-lead (not pay-per-click)
  • Top-of-page placement above search ads
  • Direct call and message leads

Meta Ads

Facebook + Instagram

Retargeting campaigns for people who visited your site but didn’t call. Plus awareness campaigns featuring case results and testimonials.

  • Retargeting site visitors who didn’t convert
  • Lookalike audiences from past clients
  • Case result and testimonial campaigns
  • Service area awareness targeting

Yelp Ads

High-Intent Local

Legal consumers on Yelp are comparing firms and reading reviews right before calling. We position you at the top with enhanced profiles.

  • Enhanced business profile optimization
  • Sponsored search placement
  • Review response and management
  • Competitor conquesting by practice area

ChatGPT & AI

AI Platform Visibility

“Who’s the best personal injury lawyer in [city]?”—millions now ask AI. We optimize your firm’s presence for ChatGPT, Perplexity, and AI Overviews.

  • Structured data and schema markup
  • ChatGPT recommendation positioning
  • Google AI Overviews optimization
  • Perplexity and Copilot visibility

Legal Directories

Avvo • Justia • FindLaw

Potential clients cross-reference legal directories before hiring. We optimize your profiles on Avvo, Justia, FindLaw, and Martindale-Hubbell.

  • Avvo profile optimization and ratings
  • Justia and FindLaw presence
  • Martindale-Hubbell peer reviews
  • Consistent NAP across all directories

Every campaign tracked end-to-end in BizMate CRM—every dollar tied to a consultation, a retainer, or a signed case.

Everything attorneys want to know.

Questions about working with us, and questions about growing your legal practice.

About Our Service
How does AI intake work without violating attorney-client privilege?
Our AI intake gathers preliminary case information only—the same details a human receptionist would collect. It does not provide legal advice. All conversations are encrypted, stored securely, and treated as confidential intake communications under your firm’s supervision. You control exactly what the AI asks and how it qualifies leads.
What practice areas do you specialize in?
We have deep experience in personal injury, family law, criminal defense, estate planning, and immigration. Each practice area gets custom keyword strategies, landing pages, intake flows, and ad campaigns. We also work with DUI, bankruptcy, employment law, and medical malpractice firms.
How quickly will I see results?
Google Ads and LSAs can generate qualified leads within the first week. AI intake improvements show immediate impact on consultation booking rates. SEO is a longer play—typically 60–90 days for meaningful ranking improvements, with compounding results over 6–12 months.
What does pricing look like for law firms?
Packages are based on practice areas, geographic markets, and channels. Most firms invest the equivalent of 2–3 signed cases per month—and generate 10–15x that in new business. We start with a free audit to show you exactly what you’re leaving on the table before any commitment.
Can I track ROI by practice area?
Yes—that’s a core feature. BizMate CRM tracks every lead from first touch to signed retainer, broken down by practice area, ad campaign, and marketing channel. You’ll know exactly what your cost per consultation and cost per signed case is for PI vs family law vs criminal defense.
About Growing Your Practice
How important is speed-to-lead for law firms?
It’s the single biggest factor. Research shows 78% of clients hire the first attorney who responds. The average law firm takes 47 hours to return an inquiry. When someone’s been in an accident or arrested, they’re calling multiple firms simultaneously. The firm that responds in minutes—not hours—wins the case.
Should I invest in SEO or Google Ads first?
Both, run simultaneously. Google Ads and LSAs give you immediate lead flow while SEO builds. Think of ads as the engine and SEO as the foundation. Over time, SEO reduces your blended cost per lead significantly—but you need cases coming in now to fund that growth.
How do I compete with firms that outspend me on ads?
You don’t need the biggest budget—you need the best conversion rate. Most large firms waste 40%+ of their ad spend on unqualified clicks. We focus on three things: tighter keyword targeting, higher-converting landing pages, and instant AI intake response. This means you convert more of every dollar spent.
Are Google reviews really that important for attorneys?
Absolutely. Legal clients are making a high-stakes trust decision. Firms with 50+ reviews and 4.8+ stars see dramatically higher click-through rates from Google Maps and organic results. We build systematic review collection into the post-case workflow so your reputation compounds over time.
What’s the biggest mistake law firms make with marketing?
Paying for leads and then losing them to slow follow-up. Firms spend thousands on ads, then let inquiries sit in voicemail for hours or days. Fix your intake speed first—it’s the highest-ROI improvement any firm can make. Then scale your ad spend once you know every lead gets handled instantly.

78% of legal clients hire the first firm that responds. The question isn’t whether you need better marketing—it’s whether your intake can keep up with the leads.

What our law firm clients achieve.

2.8×
More Consultations Booked
$125
Average Cost Per Lead
34%
Lead to Retainer Rate
24/7
Intake Coverage
Ready to Grow Your Practice?

Stop losing cases to slower firms.

Get a free audit of your current marketing—see exactly where potential clients are finding your competitors and how to capture those cases instead.