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Marketing for General Contractors | DohoDigital
Contractor Marketing

Stop chasing leads. Let them find you.

Homeowners searching for contractors have a project ready to start. We put your business in front of them—on Google, through targeted ads, and with AI that responds instantly when they reach out.

3.2x
More Qualified Leads
$85
Avg Cost Per Lead
<30s
AI Response Time
Live Contractor Leads
18 leads today

Homeowner plans a project. You get the call.

From the first Google search to the signed contract—our system captures and converts every remodeling opportunity.

01

Homeowner Searches

They search “kitchen remodel contractor” or “general contractor near me”—your company appears at the top of Google and in the map pack.

02

AI Responds Instantly

Whether they call, text, or fill out a form—AI answers in under 30 seconds. Qualifies the project scope, timeline, and budget range.

03

Estimate Booked

Lead goes straight into your CRM with all details—project type, photos if submitted, timeline, and budget. You show up prepared to close.

04

Project Won & Review

After the project is complete, automated review requests build your 5-star reputation—feeding the cycle for bigger projects and referrals.

Word of mouth isn’t enough anymore.

You built your reputation on quality work. But homeowners today start with Google—and if you’re not showing up, your competitors are getting those $50K+ remodel projects. Meanwhile, you’re stuck paying for leads from Angi and HomeAdvisor that go to five other contractors too.

  • Paying $100+ for shared leads that go to 5 other GCs
  • Competitors outranking you on Google for your service area
  • Missing calls while you’re on the job site
  • No time for marketing when you’re busy building
  • Feast or famine project pipeline—booked solid or dead quiet
  • Reviews stagnant while competitors stack 5-star ratings

Marketing that works while you work.

We build a lead generation system that runs 24/7—getting you found, responding to inquiries, and booking estimates while you focus on the job site.

  • #1 rankings for “general contractor [city]”
  • Google Ads + Local Service Ads (Google Guaranteed)
  • AI platform visibility—ChatGPT, Perplexity, AI Overviews
  • AI that answers calls and books estimates 24/7
  • Automated lead nurture for projects not ready to start
  • Review generation after every completed project
  • Full CRM tracking from first call to final walkthrough

Every inquiry answered. Every estimate booked.

When a homeowner calls about a kitchen remodel at 7 PM on a Tuesday, your AI answers instantly—with knowledge about your services, past projects, and availability. No voicemail. No missed opportunities. No $75,000 remodel jobs lost to the contractor who picked up first.

  • Answers calls, texts, web forms, and social messages
  • Qualifies project type: remodel, addition, new build, ADU
  • Captures budget range, timeline, and project scope
  • Books in-home estimates directly into your calendar
  • Handles “how much does a kitchen remodel cost?” questions
  • Nurtures leads not ready to start for 6–12 months
AI
Apex Builders AI
● Online now

Built for contractors who want predictable growth.

No more hoping the phone rings. Build a marketing system that keeps your project pipeline full year-round.

Local SEO

Dominate “contractor near me” and “kitchen remodel [city]” searches. Map pack domination, service area pages, and Google Business optimization.

Google Ads

Exclusive leads from homeowners actively planning remodels, additions, and new builds. No shared leads, no wasted spend.

Google Local Service Ads

The “Google Guaranteed” badge builds instant trust. Pay per lead—not per click—for high-intent homeowners with projects ready to start.

AI Platform Ads

ChatGPT, Perplexity, and AI Overviews are where homeowners increasingly research contractors. We position your company to appear when AI recommends GCs in your area.

Lead Nurture

Most remodeling projects take 6–12 months to start. Automated email and text sequences keep you top of mind until homeowners are ready to hire.

Review Engine

Automate review requests after every completed project. Build the 5-star portfolio that wins bids over cheaper competitors.

BizMate CRM

Track every lead, estimate, and project in one place. Know your cost per lead, close rate, and revenue per project type—scale with confidence.

From 8 estimates/month to 26.

Apex Builders

Orange County, California

“We went from living on referrals to having a full pipeline 3 months out. The AI books estimates while I’m on job sites—I wake up to qualified leads every morning.”

— Owner, Apex Builders

  • Local SEO & Google Business Optimization
  • Google Ads & Local Service Ads (LSAs)
  • AI Platform Ads (ChatGPT, AI Overviews)
  • AI Voice Agent for Project Intake
  • Lead Nurture Automation
  • Review Generation & BizMate CRM
Before
8
Estimates per month
After AI
26
3.2x increase in leads
$85
Cost Per Lead
40%
Estimate Close Rate
$48k
Avg Project Value
7.2x
ROAS

AI handles what you can’t—while you’re on the job site.

01

Kitchen Remodel Inquiry

A homeowner calls at 7 PM after seeing your Google listing. They want a full kitchen remodel—new cabinets, counters, layout change. AI asks about budget range, preferred timeline, and whether they have design plans. Books an in-home estimate for Saturday.

✓ $72,000 kitchen remodel signed within 2 weeks
02

Missed Call Recovery

You’re on a job site and can’t answer. AI picks up a call from a couple planning a 400 sq ft home addition. It captures their vision, budget range, and timeline—then schedules a consultation for your next available slot.

✓ $120,000 addition project that would have gone to a competitor
03

Long-Term Lead Nurture

A homeowner inquired about a bathroom remodel 8 months ago but wasn’t ready. Automated nurture emails shared before/after photos and financing options. They finally respond—AI books the estimate immediately.

✓ $35,000 bathroom remodel from a lead that would have been forgotten

What our contractor clients achieve.

0
More Qualified Leads
0
Avg Cost Per Lead
0
Estimate Close Rate
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Avg Google Rating

Ready to fill your pipeline?

Get a free audit of your current marketing—see exactly how homeowners are finding your competitors and how to get those remodel projects coming to you instead.